Photography

Principles

Tone & Mood

Images should maintain a clean, professional aesthetic with a modern edge. Use natural lighting where possible, and aim for a balanced color palette that emphasizes our brand colors. The mood should be positive and dynamic, showcasing the energy and precision of our fulfillment operations.

Subject Matter

Focus on our core operations: warehousing, logistics, technology integration, and team collaboration. Capture both wide facility shots and detailed close-ups of processes. Include authentic moments of staff interaction and technological implementation while maintaining a clean, organized appearance.

Lighting

Prioritize natural lighting supplemented by professional lighting when needed. Avoid harsh shadows and ensure consistent, even illumination. For indoor warehouse shots, balance artificial lighting to maintain clarity while preserving the authentic atmosphere of our operational environment.

Image Quality and Resolution

Resolution Standards

All images must be captured and delivered in high resolution, with a minimum of 300 DPI for print materials and 72 DPI for digital use. Maintain aspect ratios appropriate for their intended use, with a minimum width of 2000 pixels for hero images and 1200 pixels for standard content.

File Formats

Save photographs in appropriate formats: JPEG for web use, TIFF or RAW for archival purposes, and PNG for images requiring transparency. Ensure proper compression levels to balance quality and file size, particularly for web-based applications.

Color Profiles

Use sRGB color profile for digital and web content, and Adobe RGB or CMYK for print materials. Maintain consistent color calibration across all devices and platforms to ensure brand color accuracy and image consistency throughout all marketing materials.

Do's and Don'ts

Do's

- Capture authentic moments and genuine interactions - Ensure proper focus and sharp image quality - Maintain consistent lighting across photo series - Include diversity in team photographs - Show clean, organized workspaces - Highlight technology and automation

Don'ts

- Avoid cluttered or messy backgrounds - Don't use heavy filters or excessive editing - Never compromise on image resolution - Avoid showing confidential information or client branding - Don't use stock photos when authentic shots are possible - Avoid unflattering angles or poor lighting conditions