Business Card Guidelines
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Size & Dimensions
Standard Size
Business cards: 3.5 inches x 2 inches.
European Size
Business cards: 3.75 inches x 2.125 inches.
Typography
Use our brand fonts consistently across all business cards. The name should be in Helvetica Neue Bold 9pt, while contact information should use Helvetica Neue Regular 8pt. Maintain adequate spacing between text elements to ensure readability.
Layout
Follow our standard layout grid to maintain consistency. Keep a minimum margin of 0.25 inches from all edges. The logo should be positioned in the top left, with contact information aligned to the left side. Maintain clear hierarchy with proper spacing between different information blocks.
Paper Finish
Our business cards use premium 16pt card stock with a matte finish for a sophisticated, professional look. For enhanced durability and visual impact, cards feature a soft-touch coating that provides a luxurious feel while protecting against wear. Special finishes like spot UV or foil stamping should be reserved for executive-level cards.
Phone Number Format
Format phone numbers consistently using periods between number groups (e.g., 555.123.4567). For international numbers, include the country code with a plus sign and parentheses around the area code: +1 (555) 123.4567.
Address Formatting
Use the following structure for addresses:
Street address should be on one line, followed by city, state/province, and postal code on the second line. For international addresses, include the country name on a third line. Use appropriate abbreviations for states/provinces and ensure correct postal code formatting for each country.
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