Brand Colors

Our color palette defines the visual tone of Item, creating a strong and cohesive brand presence. This guide outlines primary and secondary colors, usage rules, and accessibility considerations to ensure clarity and impact in all designs.

Color Palette Library
Color Palette Library  

Download our color palette library in ASE format.

Primary Colors

Item is defined by its primary colors that capture our essence: the classic purity of White, the deep mystery of Onyx, and the vibrant energy of Neon Green. These foundational colors represent our commitment to clarity, sophistication, and dynamic innovation, setting the stage for a brand that's both timeless and boldly forward-thinking.

Primary Color - 01

White

HEX

#FFFFFF

RGB

255, 255, 255

CMYK

0, 0, 0, 0

PMS

White

HSB

0, 0, 100

Primary Color - 02

Black

HEX

#000000

RGB

0, 0, 0

CMYK

0, 0, 0, 100

PMS

Black

HSB

0, 0, 0

Primary Color - 03

Purple

HEX

#6B46C1

RGB

107, 70, 193

CMYK

45, 64, 0, 24

PMS

2665 C

HSB

258, 64, 76

Primary Color - 04

Orange

HEX

#F97316

RGB

249, 115, 22

CMYK

0, 54, 91, 2

PMS

1585 C

HSB

24, 91, 98

Secondary Colors

At Item, our secondary colors are more than just shades—they're a statement. With the cool confidence of Indigo, the growth and vigor of Emerald, and the warmth of Sunset Gold, our brand stands out. They reflect our innovative spirit and commitment to quality in everything we do.

Secondary / Accent - 01

Lavender

HEX

#E6E6FA

RGB

230, 230, 250

CMYK

8, 8, 0, 2

PMS

2635 C

HSB

240, 8, 98

Secondary / Accent - 02

Lilac

HEX

#C8A2C8

RGB

200, 162, 200

CMYK

0, 19, 0, 22

PMS

2573 C

HSB

300, 19, 78

Secondary / Accent - 03

Orchid

HEX

#DA70D6

RGB

218, 112, 214

CMYK

0, 49, 2, 15

PMS

2572 C

HSB

302, 49, 85

Secondary / Accent - 04

Iris

HEX

#5D3FD3

RGB

93, 63, 211

CMYK

56, 70, 0, 17

PMS

2726 C

HSB

251, 70, 83

Secondary / Accent - 05

Violet

HEX

#8A2BE2

RGB

138, 43, 226

CMYK

39, 81, 0, 11

PMS

2592 C

HSB

271, 81, 89

Secondary / Accent - 06

Indigo

HEX

#4B0082

RGB

75, 0, 130

CMYK

42, 100, 0, 49

PMS

2685 C

HSB

275, 100, 51

Secondary / Accent - 07

Plum

HEX

#8B4513

RGB

139, 69, 19

CMYK

0, 50, 86, 45

PMS

4625 C

HSB

25, 86, 55

Secondary / Accent - 08

Grape

HEX

#6F2DA8

RGB

111, 45, 168

CMYK

34, 73, 0, 34

PMS

2602 C

HSB

272, 73, 66

Grayscale Colors

These colors form a spectrum that reflects the understated elegance of our brand. From the lightest 'Mist Veil' to the deepest 'Midnight Coal', our greys are curated to convey a range of sophisticated and contemporary tones, mirroring the balance and adaptability that 'Item' stands for.

Gray Scale - 01

Silver

HEX

#FFFFFF

RGB

255, 255, 255

CMYK

0, 0, 0, 0

PMS

White

HSB

0, 0, 100

Gray Scale - 02

Mist

HEX

#F2F2F2

RGB

242, 242, 242

CMYK

0, 0, 0, 5

PMS

663 C

HSB

0, 0, 95

Gray Scale - 03

Dove

HEX

#E6E6E6

RGB

230, 230, 230

CMYK

0, 0, 0, 10

PMS

Cool Gray 1 C

HSB

0, 0, 90

Gray Scale - 04

Steel

HEX

#CCCCCC

RGB

204, 204, 204

CMYK

0, 0, 0, 20

PMS

Cool Gray 2 C

HSB

0, 0, 80

Gray Scale - 05

Glacier

HEX

#999999

RGB

153, 153, 153

CMYK

0, 0, 0, 40

PMS

Cool Gray 5 C

HSB

0, 0, 60

Gray Scale - 06

Slate

HEX

#808080

RGB

128, 128, 128

CMYK

0, 0, 0, 50

PMS

Cool Gray 7 C

HSB

0, 0, 50

Gray Scale - 07

Iron

HEX

#666666

RGB

102, 102, 102

CMYK

0, 0, 0, 60

PMS

Cool Gray 9 C

HSB

0, 0, 40

Gray Scale - 08

Shadow

HEX

#4D4D4D

RGB

77, 77, 77

CMYK

0, 0, 0, 70

PMS

Cool Gray 10 C

HSB

0, 0, 30

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