Brand Colors
Color Palette Library
Download our color palette library in ASE format.
Primary Colors
Item is defined by its primary colors that capture our essence: the classic purity of White, the deep mystery of Onyx, and the vibrant energy of Neon Green. These foundational colors represent our commitment to clarity, sophistication, and dynamic innovation, setting the stage for a brand that's both timeless and boldly forward-thinking.
Primary Color - 01
White
HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
PMS
White
HSB
0, 0, 100
Primary Color - 02
Black
HEX
#000000
RGB
0, 0, 0
CMYK
0, 0, 0, 100
PMS
Black
HSB
0, 0, 0
Primary Color - 03
Purple
HEX
#6B46C1
RGB
107, 70, 193
CMYK
45, 64, 0, 24
PMS
2665 C
HSB
258, 64, 76
Primary Color - 04
Orange
HEX
#F97316
RGB
249, 115, 22
CMYK
0, 54, 91, 2
PMS
1585 C
HSB
24, 91, 98
Secondary Colors
At Item, our secondary colors are more than just shades—they're a statement. With the cool confidence of Indigo, the growth and vigor of Emerald, and the warmth of Sunset Gold, our brand stands out. They reflect our innovative spirit and commitment to quality in everything we do.
Secondary / Accent - 01
Lavender
HEX
#E6E6FA
RGB
230, 230, 250
CMYK
8, 8, 0, 2
PMS
2635 C
HSB
240, 8, 98
Secondary / Accent - 02
Lilac
HEX
#C8A2C8
RGB
200, 162, 200
CMYK
0, 19, 0, 22
PMS
2573 C
HSB
300, 19, 78
Secondary / Accent - 03
Orchid
HEX
#DA70D6
RGB
218, 112, 214
CMYK
0, 49, 2, 15
PMS
2572 C
HSB
302, 49, 85
Secondary / Accent - 04
Iris
HEX
#5D3FD3
RGB
93, 63, 211
CMYK
56, 70, 0, 17
PMS
2726 C
HSB
251, 70, 83
Secondary / Accent - 05
Violet
HEX
#8A2BE2
RGB
138, 43, 226
CMYK
39, 81, 0, 11
PMS
2592 C
HSB
271, 81, 89
Secondary / Accent - 06
Indigo
HEX
#4B0082
RGB
75, 0, 130
CMYK
42, 100, 0, 49
PMS
2685 C
HSB
275, 100, 51
Secondary / Accent - 07
Plum
HEX
#8B4513
RGB
139, 69, 19
CMYK
0, 50, 86, 45
PMS
4625 C
HSB
25, 86, 55
Secondary / Accent - 08
Grape
HEX
#6F2DA8
RGB
111, 45, 168
CMYK
34, 73, 0, 34
PMS
2602 C
HSB
272, 73, 66
Grayscale Colors
These colors form a spectrum that reflects the understated elegance of our brand. From the lightest 'Mist Veil' to the deepest 'Midnight Coal', our greys are curated to convey a range of sophisticated and contemporary tones, mirroring the balance and adaptability that 'Item' stands for.
Gray Scale - 01
Silver
HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
PMS
White
HSB
0, 0, 100
Gray Scale - 02
Mist
HEX
#F2F2F2
RGB
242, 242, 242
CMYK
0, 0, 0, 5
PMS
663 C
HSB
0, 0, 95
Gray Scale - 03
Dove
HEX
#E6E6E6
RGB
230, 230, 230
CMYK
0, 0, 0, 10
PMS
Cool Gray 1 C
HSB
0, 0, 90
Gray Scale - 04
Steel
HEX
#CCCCCC
RGB
204, 204, 204
CMYK
0, 0, 0, 20
PMS
Cool Gray 2 C
HSB
0, 0, 80
Gray Scale - 05
Glacier
HEX
#999999
RGB
153, 153, 153
CMYK
0, 0, 0, 40
PMS
Cool Gray 5 C
HSB
0, 0, 60
Gray Scale - 06
Slate
HEX
#808080
RGB
128, 128, 128
CMYK
0, 0, 0, 50
PMS
Cool Gray 7 C
HSB
0, 0, 50
Gray Scale - 07
Iron
HEX
#666666
RGB
102, 102, 102
CMYK
0, 0, 0, 60
PMS
Cool Gray 9 C
HSB
0, 0, 40
Gray Scale - 08
Shadow
HEX
#4D4D4D
RGB
77, 77, 77
CMYK
0, 0, 0, 70
PMS
Cool Gray 10 C
HSB
0, 0, 30
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